Undergraduate degree in Business Studies

BA Business and Management

(for Developing countries)

About

A unique qualification

The undergraduate degree in Business and Management provides a unique opportunity for students in developing countries to gain a grasp of Business and Management techniques that are shaped around their specific needs. At the same time, it offers wisdom from the West but does not accept this uncritically without referencing the needs and practices of developing countries. So this BA degree is unique in marrying wisdom from developing countries with that from the West.

It is also unique in offering students the opportunity to relate their academic studies to the workplace through the writing of an extended applied project in every discipline. This means that students can benefit from Action Learning in their studies, this being the most powerful principle of learning. We say this since learning through action learning is more long-lasting than that acquired through lectures and book learning on their own.

Ideally, students will be linked to a workplace (we will help you find one) and all your learning will be related to this real life experience. Information acquired through Action and so to reap the full benefits of this, students will work on a one-to-one basis with a tutor who will guide them closely on their extended project.

Applications for entry in October 2022 should be made by 15 August 2022. Please contact infotruthuniversity@protonmail.com with your cv and qualifications, copying in our partners Omid International at: info@omidinternational.org. Omid International will then send you an application form to complete and for more details on the recruitment process, please scroll down to the bottom of the page.

Structure of the BA

The degree extends over three years over which period students will aim to amass 360 credits, 120 in each of the three years of the degree. The modules taken in each of the three years are shown below:

**Modules taken over the 3 year degree**

Compulsory modules

Accounting and Finance

Marketing

Digital Marketing

Communications

IT

Development Economics

Management and Human Resources

Entrepreneurship

Leadership

Strategy

Global cultures

Dissertation

MODULES OVERVIEW

Accounting and Finance

This module will examine the basic principles and underlying concepts of accounting, exploring the ways in which accounting statements and financial information can be used to improve the quality of decision making. You will also learn how accounting relates to the broader context of the strategic and operational aspects of business. Students will reflect all of these concepts in their extended project.

Marketing

Methods of attracting and developing customer loyalty in a competitive environment will be the focus of this module. There will also be discussion of the place that brands occupy in the lives of consumers and the skills needed to manage them. In addition, there will be much discussion on the role of segmentation analytics and how to position products and services in relation to the variables of nationality, age, gender and personality. It is expected that the extended project undertaken will embrace all of the above concepts both in theory and in practice.

Digital Marketing

The theory and practice of running a digital campaign will be discussed with reference to Social Media, websites and video. The in-depth project is an opportunity to embrace these concepts and combine theory and practice.

Communications

Understanding theories of communication, whether with employees or customers, will assist the effectiveness of any business. The sender-receiver model will be understood in relation to the variables of international cultures so that communications across international borders can be effective and underpinned by the latest research findings. The extended project will demonstrate an understanding of the practical implications of these concepts.

IT

Understanding the main concepts in coding, webdesign and running a blog will enable students to manage activities in these areas and also become specialists themselves. Their extended project should show an appreciation of all of these areas.

Development Economics

Businesses do not exist in isolation. They must operate within a complex and sometimes turbulent environment. The key forces facing businesses are economic, political, legal, technological, demographic, social-cultural, ethical as well as ecological. This module examines the economic architecture of both the country and business environment as well as businesses themselves. It introduces students to the roles of business in society, with a focus on the country/ies in which the student is operating.

Management and Human Resources

Students will be introduced to theories of managing people in the modern workplace and will be encouraged to think critically and creatively about the ways in which people shape organisations and are, in turn, shaped by organisations. It will introduce them to individual, group and structural levels of analysis as well as how technology has changed the meaning of work. New forms of work and employment will be considered and all of these concepts can be explored in the extended project.

Entrepreneurship

The concept of the entrepreneurial eco-system will be introduced as well as opportunity recognition theory and practice, and the Entrepreneurs’ Toolbox. Alongside this theory, understanding of a range of tools, including the creation of a digital campaign and a website, and the creation of a pitch-deck as well as a brand will all be areas that can be applied in the extended project.

Leadership

Students will gain an insight of a wide range of leadership practices and the extent to which local circumstances, whether cultural or sectoral, shape the appropriate style. In the course of this, students will gain an understanding of the fundamental notions of leadership and how it can make an impact to individual wellbeing as well as organisational and individual performance. The extended project will show an understanding of fundamental principles of leadership.

Strategy

An understanding will be gained of market efficiency concepts and also the major strategic behaviours and decisions of modern corporations. In the course of this, an appreciation will be gained of behavioural biases in corporate decision-making, with all of these concepts reflected in the extended project.

Global cultures

Understanding the culture of the country/ countries in which you operate is vital since this understanding will underpin both effective marketing and also effective management of people. So an appreciation of the complexity of cross-cultural management and marketing is important and will need to be reflected in the extended project on this topic. In some cases, the country/ countries that you are concerned with may not already have been the object of study in which case you have an important role to play in building up an understanding of relevant factors for these countries.

Dissertation

This is an opportunity to extend an earlier project or initiate one that embraces one or more topics covered in the degree. As with the extended projects, this will be work-based and will focus on an issue or problem in one or more workplaces. You will arrive at your title through supportive discussion with your supervisor.

APPLICATION PROCESS

Applying for the degree in Business and Management is in two stages:

1.Submission of your qualifications and experience details

Please send us your cv with details of your qualifications. These should be emailed to: infotruthuniversity@protonmail.com, copying in our partners for this degree, Omid International whose email is info@omidinternational.org. For entry in October 2022, please submit these documents by 15 August 2022 at the latest and you will then be sent an application form to complete.

2.Motivational interview (30 minutes)

The Admission requirements for Bachelor undergraduate programme, for the first and third year, are the following:

Year 1 The candidate must:

hold a recognized high school diploma or end of secondary school certificate (Baccalaureate, A levels…)
be in good academic standing
since the degree will be conducted in English, the successful student must have at least a B2 level of English: 550 (TOEFL), 5.5 (IELTS) or 785 (TOIEC) exam

Year 3 The candidate must:

currently be finishing or already completed their second year of a bachelor degree in Business Studies (equivalent to 239 credits) and have at least a C1 level of English, or 6 (IELTS)

TUITION FEES

The 2022-2023 annual tuition fees for non-EU** and international candidates are:

€9274 (£7,800) for the Bachelor in Business (specialization Global Business Development)
€9,512 (£8,000) for the Master in Management

Tuition fees can be paid by cheque or bank transfer, in two installments:

3000€ (£2,525) initial deposit upon admission
Balance before the intake

unique degree

Focused on the needs of developing countries

All written work aligns theory with practice and relates to specific business issues

Taught by a Faculty based in the developing world as well as in the West

One-to-one supervision of all of your assessed work

Get in touch

Please contact us at infotruthuniversity@thetruthuniversity – we are here to help you!

APPLYING FOR THE ba

For entry in 0ctober 2022, please submit your application by 15 August 2022 to: infotruthuniversity@protonmail.com. Please copy in our partners, Omid International, at: info@omidinternational.org They will then send you an application form.